Electrical Market in Ningbo, Zhejiang

Regional Distribution: The home appliance industry in Ningbo mainly forms industrial clusters in Cixi, Yinzhou, Yuyao, and Hangzhou Bay. In addition, there are scattered sales points of electrical products in some commercial concentrated areas of each urban district.

Market Scale: Ningbo is one of the four main home appliance production areas in China. It has more than 20 subdivided industries such as air conditioners, range hoods, and vacuum cleaners, covering thousands of product categories, forming a relatively complete home appliance industry chain. By the end of 2020, there were 517 enterprises above a designated size in the home appliance industry in Ningbo, and the industrial output value of enterprises above a designated size for the whole year reached 103.17 billion yuan, accounting for 5.8% of the industrial output value of enterprises above a designated size in the whole city.

Business Categories: It mainly includes large home appliances such as air conditioners, refrigerators, and washing machines, as well as small home appliances such as electric irons, hair dryers, and heaters. It also includes electrical appliance accessories such as smart sockets and power connectors, covering many fields of household appliances.

Characteristic Advantages: It has a strong industrial foundation and is one of the largest production bases for small home appliances such as electric irons, hair dryers, and heaters in the world. It has multiple "national-level" regional brands and many well-known trademarks. Enterprises pay attention to technological innovation and strengthen the integrated development with new generation information technology, with relatively prominent development in the field of smart home appliances.